Audience Questionaire

Determining the audience of my video is an important step in the production of my music video. It will help me to understand what my audience will like and what they will dislike. I decided that a questionaire would be the best way to discover my audience's preferences. I handed out thirty copies to various people at college, to my family and other friends outside of college. The results are below.

What is your gender?

a) Male - 19
b) Female - 11












The results here may have something to do with the fact that more of my friends are male, but I will cater my video for both genders, but include more male-orientated elements to it.

How old are you?

a) 10-20 years - 10
b) 21-30 years - 7
c) 31-40 years - 6
d) 41-50 years - 5
e) 50+ years - 2












Age is an important factor to consider when tailoring a video for your target audience because it can effect everything from the costumes used in the video to the narrative or performance. From the pie chart I have determined that the answers collected come from persons aged from 10-20. This might suggest that people who watch music videos are of this age group.

This has also helped me to realise that my main target audience is males aged from 10-20. However, I will also cater for other needs to refrain from pigeon holing my audience.

How do you consume music videos?

a) TV - 8
b) iPod - 6
c) Computer - 15
d) Mobile Phone - 1
e) Other - 0













These results show that music videos are consumed more with a computer (15) than with a TV (8) which demonstrates how new technology can change the way people watch music promotions and videos.

What genre of music do you like most?

a) Hip-Hop/Rap/R&B - 5
b) Rock - 7
c) Pop - 5
d) Indie - 9
e) Other - 4


















These results show that my audience are mostly into Indie and Rock. This is good because Kagoule, the band I am making the music video for are a mix of Indie and Grunge, a sub genre of Alternative Rock, so I will use conventions of these genres of music videos in my work. For the 'other' category, four people said Metal. Surprisingly, not as many people as I thought chose Pop. This might reflect the people I asked, but it may suggest a decline in the popularity of the genre, and a more spefic taste in genres among the masses.

What do you prefer a music video to contain?

a) Narrative - 9
b) Performance - 6
c) Both - 15












From the results, I can summarise that, while the people I questioned prefer to see narratives in music videos over performances, the majority of them like to see a combination of both. This fits in with my treatment which involves both a performance and a narrative interweaved throughout.

What type of costumes do you like music videos to contain?

a) Smart - 12
b) Casual - 18

I was quite happy with this response because it would not suit an Indie rock music video to have the characters in very smart clothes as this does not fit into the conventions. Indie music videos tend to include characters in casual wear, so I will include this in my own video.

Overall, this quetionaire hashelped me grasp ahold of who and what my target audience enjoy. This will help me during the production of my music video with decisions such as costumes and mise-en-scene.